Branding for Aesthetic Practices
A strong aesthetic practice brand is 3X more likely to convert. We build comprehensive brand style guides that create feelings of luxury, safety, and comfort, then carry them through every channel you market on.
Brand Board
Charette CosmeticsCHARETTE
COSMETICS
Palette
#000000
#AC8C65
#1F1A14
#FFFFFF
Aa
Primary Typeface — Light Sans
AaBbCc 0123 · tracked wide for headers
3X
More Likely to Convert
3
Logo Concepts Presented
3
Rounds of Revisions
Branding is more than a logo file.
A brand book nobody reads. Your website says one thing, your social says another, and your ads say a third. Consistency dies the moment the person who knew your brand moves on.
Brand guidelines nobody follows
You have a brand book collecting dust. Every campaign looks slightly different.
Inconsistency across channels
Your website says one thing, your social says another, your ads say a third. No unified voice.
Brand knowledge that walks out the door
Positioning that lives in one person's head disappears when that person moves on. We capture yours in a system that stays.
Visual identity without strategic foundation
You have colors and fonts but no brand positioning, no patient psychology mapping, no competitive differentiation.
Brand Style GuidesFor Your Practice
3X
Stronger Brand Conversion
Branding is the first step in creating a successful marketing strategy. A strong aesthetic practice brand is 3X more likely to convert than a weaker brand. Your brand is everything from the way your practice feels, to the logo, to the fonts, to your web design.
We develop comprehensive brand style guides for our clients to help them stand out and create a feeling of luxury, safety, and comfort. Every element is designed to resonate with the high-end aesthetic patient you want to attract.
How Our BrandingProcess Works
Stage 1: Brand Strategy & Research. We send you a brand questionnaire (more in-depth than a typical logo questionnaire) and ask for a Pinterest mood board full of inspiration that represents the feel you want. Art, color palettes, nature photography, logos, fonts, interior design, textures, anything that captures your vision.
Stage 2: Visual Identity & Design. We create your mood board and creative direction based on research and your questionnaire. You'll be presented with three logo concepts, a suggested color palette, and a proposed typography suite. You get 3 rounds of revisions for designs, color palette, and typography.
Stage 3: Deliverables. Once designs are approved, we finish your Brand Guidelines Book and prepare all logos and design assets in digital and print file formats. Everything you need to maintain brand consistency across every touchpoint.
The Plastix Approach
Brand that permeates. Not brand that sits in a PDF.
Your brand voice, visual identity, and strategic positioning live in one brand guide that our whole team works from. Every touchpoint is consistent because everything we produce draws from the same source.
A Brand Book That Gets Used
Voice, tone, visual identity, patient psychology, and competitive positioning, documented once and applied to every deliverable we produce.
Cross-Channel Consistency
Website, social, ads, content, and email all draw from the same brand guide and the same team. Consistency by default.
Strategic Foundation
Not just logos and colors. Positioning, differentiation, patient personas, and market mapping.
A Brand That Grows With You
Your brand evolves with your practice. When the brand guide updates, every channel updates with it.
"The branding work Plastix did for our practice captured exactly the feeling of luxury and comfort we wanted our patients to experience. The brand style guide has been invaluable for keeping everything consistent as we've grown."
Courtney Rodriguez
LUX Med Spa
Results
The difference is measurable.
805%
Inbound Marketing ROI
"We were looking for an elite lead generation marketing agency, and Plastix more than delivered. They manage our blog, website, social media, video production, events and work directly with our sales team. We saw an immediate increase in the number of leads coming into the practice. We were able to close more surgeries as a direct result of Plastix's strategies to help our practice consultants automate many of their processes. They took the time to understand who we are as a company and have written many eBooks that showcase my work as a plastic surgeon that we are very proud to give to our patients."
Dr. Alan Larsen
Plastic Surgeon, Buckhead Plastic Surgery
400+
New Leads Monthly
"Plastix far exceeds expectations in performance. They are dedicated to the success of our business and are extremely knowledgeable in business operations and marketing expertise, which makes them excellent consultants. The team at Plastix has taken our internet presence and quality of leads to the next level. I cannot recommend Plastix enough!"
Courtney Rodriguez
Owner, LUX Med Spa
1,000%
Website Traffic Growth
"We worked with Plastix to establish a new website design and implement an SEO strategy. The Plastix team helped us increase our organic search traffic and use marketing automation to make our lives easier. The eBooks and blogs they created for our practice were beautifully designed and professionally written. For any practice looking for a dependable, knowledgeable & trustworthy marketing agency, we recommend Plastix."
Christina Zubowicz
Practice Owner, Zubowicz Plastic Surgery
3.5x
Avg. ROI
"Plastix is fantastic at what they do. Plastix built our website and has managed our marketing for many years. The team is very knowledgeable in many areas, from web design to content to SEO. They are always very professional and a pleasure to work with, and I highly recommend Plastix."
Robbie Spence
Owner, Slim Studio Atlanta
500K+
Monthly Impressions
"The team at Plastix has been easy to communicate with, provides consistent reporting and transparency on projects. They also have great suggestions and recommendations on improving office marketing to help with patient retention, memberships, automation of emails, and treatment tracking. Plastix has allowed my front desk and staff to focus on other things by improving our practice flow and scheduling."
Kimberlee Smith FNP-C
Owner, Coastal Aesthetics
4,000+
New Patient Leads
"Plastix's expertise in marketing & sales has been instrumental in helping to grow my business. They have been vital contributors to the explosive growth our practice has experienced in the core services we offer. The team at Plastix is very hands-on, knowledgeable, and resourceful. They routinely go above and beyond. We consider them an extension of our own business and a key partner to our practice."
Dr. Jonathan Goss
Founder, Emergent Testing
805%
Inbound Marketing ROI
400+
New Leads Every Month
1,000%
Increase in Website Traffic
500K+
Monthly Search Impressions
Related Services
Everything works together.
No service we run operates in isolation. Each one feeds the others, so every month of work builds on the last.
Websites
That Convert
Built with your keyword strategy, patient psychology, and competitive positioning already embedded.
SEO
That Compounds
Rankings that climb and keep climbing, built around what your patients actually search for.
Content
That Sounds Like You
Written in your practice's voice by a team that knows aesthetic medicine. Never generic.
Paid Media
That Learns
Campaigns connected to your organic strategy, landing pages, and conversion data.
Social
That Stays Consistent
Platform-native content informed by your broader content strategy.
Strategy
That Evolves
Quarterly planning informed by real performance data and what works across the practices we grow.
Every channel makes the others stronger.
Get Started
Ready to see the Plastix difference?
In 20 minutes, we'll walk you through the exact process we use to grow plastic surgery and med spa practices, and what it would look like for yours.
What you'll get:
See real client websites & rankings
Actual deliverables and results from practices like yours
Custom growth assessment
Quick analysis of your current marketing gaps
Clear next steps
Whether we're a fit or not, no pressure, just clarity
100+
Projects Delivered
5.0
Google Rating
20min
Quick Call
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See what Plastix would do for your practice
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