Content Marketing for Plastic Surgeons & Med Spas
Content establishes your practice as an authority, and it lives forever, reducing your need for paid ads over time. Our two-pronged approach combines pillar content strategy with gated eBooks and marketing automation to generate plastic surgery leads on autopilot.
Breast Augmentation Recovery: A Week-by-Week Timeline
2,150 words · Written in your practice's voice
Breast augmentation recovery happens in stages — and knowing what each week looks like makes the whole process feel manageable. Here's what our patients can expect from surgery day through the final result.
Week 1: Rest and Early Healing
The first week is about protecting your results. Swelling peaks around day three, most patients are off prescription medication within days, and short walks are encouraged to…
Weeks 2–4: Back to Routine
Most patients return to desk work within one week and light exercise by week three, once cleared at their follow-up visit…
Linked topic content
Content Calendar
MayMay 5 · Recovery Timeline pillar
PublishedMay 12 · Implant Sizes topic post
PublishedMay 19 · Recovery eBook + email drip
ScheduledContent only counts if it performs.
A blog post goes up and nobody checks if it ranked, drove traffic, or converted a single patient. No pillar strategy. No gated content. No lead nurturing.
Generic content that could be anyone's
Your blog posts read like they were copied from a competitor - written from a generic healthcare template instead of your voice, your procedures, and your patients.
Content that doesn't rank
Beautiful articles that nobody finds. There's no pillar page strategy, no internal linking architecture, no keyword targeting connected to your procedure pages.
Constant re-education
Every new writer needs to learn your procedures, your voice, your patient demographics. It takes months, and when they leave, it starts over.
No content strategy, just deliverables
You get 4 blogs per month because that's the package. Not because they serve a strategic purpose in your keyword architecture or lead generation funnel.
Pillar ContentMarketing Strategy
Our basic pillar content strategy is centered around creating pillar pages for each surgery or treatment. This strategy is labor-intensive in the beginning, but it allows us to optimize for keywords so that any potential patient in your area can find your office by typing in the most common searches around these procedures into Google.
We take pillar content strategy a step further with add-on topic content. Many times there will be increased searches around specific topics within a surgery. For example, breast implant sizes and materials when searching about breast augmentation surgery. We create specific content on these topics and set up an internal linking strategy that Google crawlers love to see.
eBooks & Gated ContentThat Generate Leads
Developing premium content is the key to converting curious bystanders into prospective patients. We create highly polished, professionally written and designed eBooks that guide your patients through commonly asked questions about each procedure.
Each eBook includes a complete contact funnel with CTAs, landing pages, and thank-you pages. We can also add chatbot development and implementation to increase conversion rates. eBooks work extremely well in aesthetics because many surgeries are major purchases. Patients are very research-driven in making their decision. Your eBook can be the essential piece of information for informing that decision.
Lead Nurturing +Marketing Automation
To help close the loop on qualified leads, we produce email drip campaigns. Every potential patient who downloads an eBook receives an email sequence of 3–5 emails over the course of 2–3 weeks that further encourages them to book a consultation.
We've found this strategy to be most effective when a patient consultant is simultaneously making follow-up calls in tandem with the email marketing campaign. We work closely with your patient consultants to ensure they are properly trained and the process is as positive and lucrative as possible.
The Plastix Approach
Content that sounds like you. Because we know your practice.
Your brand voice, procedure expertise, and patient psychology are documented from day one and kept current as your practice evolves. Every piece of content starts from deep knowledge of your practice, not a blank page.
Pillar Page Architecture
Pillar pages for each surgery and treatment, with add-on topic content and internal linking strategies. Your content builds a keyword architecture Google loves.
eBook Lead Generation
Professionally designed procedure eBooks with landing pages, CTAs, and popups. Patients download in exchange for contact info, then enter your nurture sequence.
Email Drip Campaigns
3–5 emails over 2–3 weeks that nurture prospects toward booking. Coordinated with your patient consultants for phone follow-up in tandem.
Performance Feedback Loop
Every published piece is tracked for rankings and engagement. We learn what works, and what doesn't, for your specific audience, so next month's content is sharper than last month's.
"The eBooks and blogs they created for our practice were beautifully designed and professionally written. We are very proud to give them to our patients. The Plastix team helped us increase our organic search traffic and use marketing automation to make our lives easier."
Christina Zubowicz
Zubowicz Plastic Surgery
Results
The difference is measurable.
805%
Inbound Marketing ROI
"We were looking for an elite lead generation marketing agency, and Plastix more than delivered. They manage our blog, website, social media, video production, events and work directly with our sales team. We saw an immediate increase in the number of leads coming into the practice. We were able to close more surgeries as a direct result of Plastix's strategies to help our practice consultants automate many of their processes. They took the time to understand who we are as a company and have written many eBooks that showcase my work as a plastic surgeon that we are very proud to give to our patients."
Dr. Alan Larsen
Plastic Surgeon, Buckhead Plastic Surgery
400+
New Leads Monthly
"Plastix far exceeds expectations in performance. They are dedicated to the success of our business and are extremely knowledgeable in business operations and marketing expertise, which makes them excellent consultants. The team at Plastix has taken our internet presence and quality of leads to the next level. I cannot recommend Plastix enough!"
Courtney Rodriguez
Owner, LUX Med Spa
1,000%
Website Traffic Growth
"We worked with Plastix to establish a new website design and implement an SEO strategy. The Plastix team helped us increase our organic search traffic and use marketing automation to make our lives easier. The eBooks and blogs they created for our practice were beautifully designed and professionally written. For any practice looking for a dependable, knowledgeable & trustworthy marketing agency, we recommend Plastix."
Christina Zubowicz
Practice Owner, Zubowicz Plastic Surgery
3.5x
Avg. ROI
"Plastix is fantastic at what they do. Plastix built our website and has managed our marketing for many years. The team is very knowledgeable in many areas, from web design to content to SEO. They are always very professional and a pleasure to work with, and I highly recommend Plastix."
Robbie Spence
Owner, Slim Studio Atlanta
500K+
Monthly Impressions
"The team at Plastix has been easy to communicate with, provides consistent reporting and transparency on projects. They also have great suggestions and recommendations on improving office marketing to help with patient retention, memberships, automation of emails, and treatment tracking. Plastix has allowed my front desk and staff to focus on other things by improving our practice flow and scheduling."
Kimberlee Smith FNP-C
Owner, Coastal Aesthetics
4,000+
New Patient Leads
"Plastix's expertise in marketing & sales has been instrumental in helping to grow my business. They have been vital contributors to the explosive growth our practice has experienced in the core services we offer. The team at Plastix is very hands-on, knowledgeable, and resourceful. They routinely go above and beyond. We consider them an extension of our own business and a key partner to our practice."
Dr. Jonathan Goss
Founder, Emergent Testing
805%
Inbound Marketing ROI
400+
New Leads Every Month
1,000%
Increase in Website Traffic
500K+
Monthly Search Impressions
Related Services
Everything works together.
No service we run operates in isolation. Each one feeds the others, so every month of work builds on the last.
Websites
That Convert
Built with your keyword strategy, patient psychology, and competitive positioning already embedded.
SEO
That Compounds
Rankings that climb and keep climbing, built around what your patients actually search for.
Content
That Sounds Like You
Written in your practice's voice by a team that knows aesthetic medicine. Never generic.
Paid Media
That Learns
Campaigns connected to your organic strategy, landing pages, and conversion data.
Social
That Stays Consistent
Platform-native content informed by your broader content strategy.
Strategy
That Evolves
Quarterly planning informed by real performance data and what works across the practices we grow.
Every channel makes the others stronger.
Get Started
Ready to see the Plastix difference?
In 20 minutes, we'll walk you through the exact process we use to grow plastic surgery and med spa practices, and what it would look like for yours.
What you'll get:
See real client websites & rankings
Actual deliverables and results from practices like yours
Custom growth assessment
Quick analysis of your current marketing gaps
Clear next steps
Whether we're a fit or not, no pressure, just clarity
100+
Projects Delivered
5.0
Google Rating
20min
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