Hormone Therapy Marketing

Hormone therapy is the rare aesthetic-adjacent service with built-in recurring revenue. Patients don't buy one treatment, they subscribe to ongoing wellness. But most practices market HRT like a cosmetic procedure instead of a long-term health relationship. Plastix builds growth strategy for a category where patient retention matters more than patient acquisition and where one compliance mistake can shut down your advertising overnight.

Free Consultation

One Service — Two Audiences

Campaign A — Men, 40-60

Tired isn't just "getting older."

Low energy, low drive, slower recovery — testosterone therapy starts with a simple lab panel.

Check Your Levels

Campaign B — Women, 45-60

Menopause symptoms aren't something to just live with.

Bioidentical hormone therapy for sleep, mood, and hot flashes — personalized to your labs.

Book a Consult

Gender-Segmented Campaigns — TRT + BHRT

Retention Email — Month 3

Automated

Your Wellness Clinic

Your 90-day labs are in — here's what changed

Levels are in range and your provider has reviewed everything. See your progress before Thursday's check-in.

Recurring Revenue — Retention Automation

Monthly

Recurring Revenue Model

$200-$500

Monthly Program Value

Audiences — TRT + BHRT

100+

Projects Delivered

The Problem

The problems we solve.

If any of this sounds like your practice, it's exactly what our system was built to fix.

You're marketing a subscription like a one-time purchase

Hormone therapy isn't a one-time procedure. It's an ongoing program worth $2,400-$6,000 per year per patient. But your marketing focuses entirely on getting the first appointment rather than communicating the value of a long-term wellness relationship. Patients sign up, complete their initial protocol, and quietly stop refilling because nobody marketed the continuation. Your acquisition cost stays high because you treat every month like you're starting from zero.

Male and female patients respond to completely different messaging

A 45-year-old man researching testosterone replacement therapy cares about energy, strength, libido, and mental clarity. A 52-year-old woman researching bioidentical hormones cares about menopause symptom relief, bone density, mood stability, and sleep quality. Your marketing uses one landing page with gender-neutral wellness language that resonates with neither audience. Each gender needs its own symptoms, its own language, and its own conversion path.

Compliance issues you don't even know you have

Hormone therapy advertising is littered with claims that trigger FDA, FTC, and state medical board scrutiny. "Anti-aging" as a medical claim. Specific outcome promises for testosterone or estrogen therapy. Before-and-after imagery implying guaranteed results from hormone optimization. If your marketing doesn't know the difference between a wellness claim and a medical claim, your practice bears the regulatory risk when it gets it wrong.

Weight loss and IV therapy patients sitting untapped in your database

Hormone therapy patients are your best candidates for medical weight loss programs, IV therapy, peptide protocols, and sexual wellness treatments. And vice versa. Your weight loss patients are primed for hormonal optimization. But your marketing treats each service as an isolated silo with no cross-sell infrastructure, no shared patient intelligence, and no bundled program marketing.

Recurring RevenueRequires Recurring Marketing

$2,400-6,000

Annual Value per Patient

$200-$500

Monthly Per-Patient Value

The hormone therapy business model is fundamentally different from procedures. A single patient retained for three years is worth $7,200-$18,000. Losing that patient at month six costs you more than failing to acquire a new one. Yet most marketing budgets allocate 95% to acquisition and 5% to retention. The inverse of where the revenue actually lives.

Plastix builds a dual-engine marketing system. The acquisition engine targets symptomatic patients: men with low energy and declining strength, women experiencing menopause symptoms and sleep disruption. The retention engine keeps enrolled patients engaged, educated, and reordering with milestone communications, lab-result follow-ups, and program progression content that reinforces the value of continued treatment.

Testosterone Replacement Therapy (TRT) Campaigns: Male-targeted content addressing energy, strength, libido, cognitive function, and body composition with appropriate medical framing

Bioidentical Hormone Therapy (BHRT) Campaigns: Female-targeted content addressing menopause, perimenopause, bone health, mood regulation, sleep quality, and sexual wellness

Pellet vs Injection vs Cream Education: Treatment modality comparison content that helps patients understand delivery method options before their consultation

Wellness Program Bundles: Marketing for combined HRT + weight loss, HRT + IV therapy, and HRT + peptide packages that increase per-patient program value

Two Genders,Two Complete Strategies

Male and female hormone therapy patients search differently, evaluate differently, and convert differently. Men search "low testosterone symptoms," "TRT near me," and "testosterone therapy cost." Women search "menopause treatment options," "bioidentical hormones near me," and "hormone replacement therapy risks." The content that converts a male TRT patient (strength, vitality, performance framing) would alienate a female BHRT patient seeking menopause symptom relief.

Plastix builds gender-segmented campaigns with distinct messaging, distinct landing pages, distinct ad creative, and distinct nurture sequences. Male campaigns lead with vitality and performance. Female campaigns lead with symptom relief and wellness optimization. Both converge into your unified patient management system, but the marketing path each gender travels is completely separate.

The Plastix Approach

A growth system built for hormone therapy practices.

Plastix builds your hormone protocols, delivery methods, gender-specific patient profiles, compliance boundaries, and cross-sell service offerings into a growth strategy built for recurring revenue. Acquisition fills the funnel. Retention keeps patients enrolled. Cross-sell expands program value. Compliance keeps your advertising running.

Gender-Segmented Campaign Engine

Separate targeting, messaging, landing pages, and conversion tracking for male TRT patients and female BHRT patients. Each gender's campaign is optimized independently, from symptom-based ad copy through consultation booking and program enrollment.

Recurring Revenue Marketing

Retention campaigns, refill reminders, program milestone communications, and lab-result follow-up sequences that keep enrolled patients active and reordering. Your marketing doesn't stop at acquisition. It protects the recurring revenue that makes hormone therapy profitable.

Wellness Program Cross-Sell

Automated cross-sell sequences that introduce weight loss, IV therapy, peptide protocols, and sexual wellness services to hormone therapy patients, and hormone therapy to patients enrolled in adjacent programs. Each service reinforces the others, increasing per-patient program value.

Compliance-Aware Content

Every ad, landing page, and content piece reviewed against FDA wellness claim guidelines, FTC advertising rules, and state medical board regulations for hormone therapy marketing. Your campaigns run without compliance risk in a category where regulators are actively watching.

"The team at Plastix has been easy to communicate with, provides consistent reporting and transparency on projects. They also have great suggestions and recommendations on improving office marketing to help with patient retention, memberships, automation of emails, and treatment tracking. Plastix has allowed my front desk and staff to focus on other things by improving our practice flow and scheduling."

Kimberlee Smith FNP-C

Owner, Coastal Aesthetics

Connected Capabilities

Everything works together.

Every capability is handled by one team that already knows your practice type.

Websites

That Convert

Built with your keyword strategy, patient psychology, and competitive positioning already embedded.

SEO

That Compounds

Rankings that climb and keep climbing, built around what your patients actually search for.

Content

That Sounds Like You

Written in your practice's voice by a team that knows aesthetic medicine. Never generic.

Paid Media

That Learns

Campaigns connected to your organic strategy, landing pages, and conversion data.

Social

That Stays Consistent

Platform-native content informed by your broader content strategy.

Strategy

That Evolves

Quarterly planning informed by real performance data and what works across the practices we grow.

Every channel makes the others stronger.

Brand → SEO → Content → Campaigns → Strategy

Results

The difference is measurable.

805%

Inbound Marketing ROI

"We were looking for an elite lead generation marketing agency, and Plastix more than delivered. They manage our blog, website, social media, video production, events and work directly with our sales team. We saw an immediate increase in the number of leads coming into the practice. We were able to close more surgeries as a direct result of Plastix's strategies to help our practice consultants automate many of their processes. They took the time to understand who we are as a company and have written many eBooks that showcase my work as a plastic surgeon that we are very proud to give to our patients."

Dr. Alan Larsen

Plastic Surgeon, Buckhead Plastic Surgery

400+

New Leads Monthly

"Plastix far exceeds expectations in performance. They are dedicated to the success of our business and are extremely knowledgeable in business operations and marketing expertise, which makes them excellent consultants. The team at Plastix has taken our internet presence and quality of leads to the next level. I cannot recommend Plastix enough!"

Courtney Rodriguez

Owner, LUX Med Spa

1,000%

Website Traffic Growth

"We worked with Plastix to establish a new website design and implement an SEO strategy. The Plastix team helped us increase our organic search traffic and use marketing automation to make our lives easier. The eBooks and blogs they created for our practice were beautifully designed and professionally written. For any practice looking for a dependable, knowledgeable & trustworthy marketing agency, we recommend Plastix."

Christina Zubowicz

Practice Owner, Zubowicz Plastic Surgery

3.5x

Avg. ROI

"Plastix is fantastic at what they do. Plastix built our website and has managed our marketing for many years. The team is very knowledgeable in many areas, from web design to content to SEO. They are always very professional and a pleasure to work with, and I highly recommend Plastix."

Robbie Spence

Owner, Slim Studio Atlanta

500K+

Monthly Impressions

"The team at Plastix has been easy to communicate with, provides consistent reporting and transparency on projects. They also have great suggestions and recommendations on improving office marketing to help with patient retention, memberships, automation of emails, and treatment tracking. Plastix has allowed my front desk and staff to focus on other things by improving our practice flow and scheduling."

Kimberlee Smith FNP-C

Owner, Coastal Aesthetics

4,000+

New Patient Leads

"Plastix's expertise in marketing & sales has been instrumental in helping to grow my business. They have been vital contributors to the explosive growth our practice has experienced in the core services we offer. The team at Plastix is very hands-on, knowledgeable, and resourceful. They routinely go above and beyond. We consider them an extension of our own business and a key partner to our practice."

Dr. Jonathan Goss

Founder, Emergent Testing

805%

Inbound Marketing ROI

400+

New Leads Every Month

1,000%

Increase in Website Traffic

500K+

Monthly Search Impressions

Approach

Built for hormone therapy clinics. Exclusively.

This is a fit if

01 You operate a hormone therapy program and want marketing that drives both acquisition and long-term retention
02 You serve both male TRT and female BHRT patients and need gender-segmented campaigns that convert each audience
03 You're concerned about compliance in hormone therapy advertising and want campaigns reviewed by specialists
04 You offer adjacent services (weight loss, IV therapy, peptides) and want cross-sell marketing that increases per-patient value
05 You understand that in a recurring revenue model, retention marketing is as important as acquisition marketing

This isn't a fit if

01 You offer hormone therapy as a minor add-on and don't want dedicated marketing for it
02 You're not willing to create separate campaigns for male and female patients
03 You want aggressive anti-aging claims in your advertising without compliance review
04 You focus only on new patient acquisition and don't invest in retention marketing

Get Started

Ready to see the Plastix difference?

In 20 minutes, we'll walk you through the exact process we use to grow plastic surgery and med spa practices, and what it would look like for yours.

What you'll get:

See real client websites & rankings

Actual deliverables and results from practices like yours

Custom growth assessment

Quick analysis of your current marketing gaps

Clear next steps

Whether we're a fit or not, no pressure, just clarity