Medical Spa Marketing
Medical spa marketing requires a fundamentally different approach than traditional healthcare marketing. Your patients are retail buyers making elective decisions. Plastix understands this distinction, connecting every channel to drive both new patient acquisition and repeat visit frequency.
Retention Email — Membership
AutomatedYour Med Spa
Your June member facial is ready to book
Members get first pick of appointment times this month — and your esthetician left a note about your next peel.
100+
Projects Delivered
5.0
Google Rating · 13 Reviews
100%
Aesthetic-Practice Focus
3-4mo
Injectable Rebooking Cycle
The problems we solve.
If any of this sounds like your practice, it's exactly what our system was built to fix.
Marketing that ignores the med spa business model
Med spas run on repeat visits and treatment packages. Optimizing only for first-time leads ignores retention, rebooking, and lifetime value - the metrics that actually drive profitability.
Social media without strategy
Your Instagram looks great, but it doesn't connect to your SEO priorities, doesn't drive website traffic, and nobody can tell you if a single post has ever generated a booking.
Seasonal promotions that cannibalize full-price bookings
Groupon-style promotions fill your schedule with discount seekers who never return at full price. You're busy but not profitable.
No system for treatment stacking and cross-selling
A patient comes in for Botox but would be a perfect candidate for a HydraFacial membership. Your marketing does nothing to facilitate this because it only focuses on new patient acquisition.
The Inbound Growth Frameworkfor Medical Spas
100+
Projects Delivered
100%
Aesthetic-Practice Focus
Med spa marketing follows a connected inbound strategy: attract visitors through SEO and content marketing, convert them into treatment leads with engaging landing pages and chatbots, close those leads using HIPAA-compliant CRM automation with lead scoring and pipeline tracking, and delight existing patients into reviews and referrals.
Plastix doesn't stop at lead generation - we run the full framework. We help your team convert leads into booked treatments using marketing automation, train patient consultants to work alongside it, and build review momentum on the platforms that matter most.
Botox & Neurotoxin Marketing: Rebooking automation for the 3-4 month treatment cycle, injector loyalty programs, and price differentiation content that competes on expertise not units
Dermal Filler Campaigns: Before-and-after galleries for lip fillers, cheek augmentation, jawline contouring, and under-eye hollows with product-specific content (Juvederm vs Restylane vs Sculptra)
Laser Hair Removal Packages: Multi-session treatment marketing with package pricing, body-area targeting, and seasonal campaign optimization
Chemical Peel & Skin Resurfacing: Treatment ladder content marketing medical-grade peels vs light peels, realistic expectation setting, and series-based conversion paths
Microneedling & Collagen Induction: Before-and-after content for acne scarring, fine lines, and skin texture with RF microneedling upsell funnels
Membership & Retention Programs: Automated rebooking, loyalty tiers, and cross-sell sequences that increase lifetime patient value across your full treatment menu
The Plastix Approach
A growth system built for medical spas.
Plastix understands that med spa growth isn't just about new patients. It's about treatment frequency, average transaction value, and lifetime patient relationships. Every channel works together to drive all three.
Deep Treatment Knowledge
Your service menu, treatment protocols, pricing tiers, membership structures, and ideal patient profiles, documented once and kept current so every marketing touchpoint is accurate and strategic.
Acquisition + Retention Insight
We track both new patient acquisition and repeat visit patterns. Marketing strategies optimize for lifetime value, not just first appointments.
Connected Channels
Social drives website visits. Website content ranks on Google. Google traffic converts to consultations. Consultation data informs future campaigns. The loop accelerates.
Revenue-Attributed Results
Every marketing dollar tracked to booked treatments and revenue generated. You see exactly which channels drive your highest-value patients, not just clicks and impressions.
"Plastix far exceeds expectations in performance. They are dedicated to the success of our business and are extremely knowledgeable in business operations and marketing expertise, which makes them excellent consultants. The team at Plastix has taken our internet presence and quality of leads to the next level. I cannot recommend Plastix enough!"
Courtney Rodriguez
Owner, LUX Med Spa
Connected Capabilities
Everything works together.
Every capability is handled by one team that already knows your practice type.
Websites
That Convert
Built with your keyword strategy, patient psychology, and competitive positioning already embedded.
SEO
That Compounds
Rankings that climb and keep climbing, built around what your patients actually search for.
Content
That Sounds Like You
Written in your practice's voice by a team that knows aesthetic medicine. Never generic.
Paid Media
That Learns
Campaigns connected to your organic strategy, landing pages, and conversion data.
Social
That Stays Consistent
Platform-native content informed by your broader content strategy.
Strategy
That Evolves
Quarterly planning informed by real performance data and what works across the practices we grow.
Every channel makes the others stronger.
Results
The difference is measurable.
805%
Inbound Marketing ROI
"We were looking for an elite lead generation marketing agency, and Plastix more than delivered. They manage our blog, website, social media, video production, events and work directly with our sales team. We saw an immediate increase in the number of leads coming into the practice. We were able to close more surgeries as a direct result of Plastix's strategies to help our practice consultants automate many of their processes. They took the time to understand who we are as a company and have written many eBooks that showcase my work as a plastic surgeon that we are very proud to give to our patients."
Dr. Alan Larsen
Plastic Surgeon, Buckhead Plastic Surgery
400+
New Leads Monthly
"Plastix far exceeds expectations in performance. They are dedicated to the success of our business and are extremely knowledgeable in business operations and marketing expertise, which makes them excellent consultants. The team at Plastix has taken our internet presence and quality of leads to the next level. I cannot recommend Plastix enough!"
Courtney Rodriguez
Owner, LUX Med Spa
1,000%
Website Traffic Growth
"We worked with Plastix to establish a new website design and implement an SEO strategy. The Plastix team helped us increase our organic search traffic and use marketing automation to make our lives easier. The eBooks and blogs they created for our practice were beautifully designed and professionally written. For any practice looking for a dependable, knowledgeable & trustworthy marketing agency, we recommend Plastix."
Christina Zubowicz
Practice Owner, Zubowicz Plastic Surgery
3.5x
Avg. ROI
"Plastix is fantastic at what they do. Plastix built our website and has managed our marketing for many years. The team is very knowledgeable in many areas, from web design to content to SEO. They are always very professional and a pleasure to work with, and I highly recommend Plastix."
Robbie Spence
Owner, Slim Studio Atlanta
500K+
Monthly Impressions
"The team at Plastix has been easy to communicate with, provides consistent reporting and transparency on projects. They also have great suggestions and recommendations on improving office marketing to help with patient retention, memberships, automation of emails, and treatment tracking. Plastix has allowed my front desk and staff to focus on other things by improving our practice flow and scheduling."
Kimberlee Smith FNP-C
Owner, Coastal Aesthetics
4,000+
New Patient Leads
"Plastix's expertise in marketing & sales has been instrumental in helping to grow my business. They have been vital contributors to the explosive growth our practice has experienced in the core services we offer. The team at Plastix is very hands-on, knowledgeable, and resourceful. They routinely go above and beyond. We consider them an extension of our own business and a key partner to our practice."
Dr. Jonathan Goss
Founder, Emergent Testing
805%
Inbound Marketing ROI
400+
New Leads Every Month
1,000%
Increase in Website Traffic
500K+
Monthly Search Impressions
Approach
Built for medical spas. Exclusively.
This is a fit if
- 01 You're a medical spa owner ready to move beyond scattered marketing tactics to a connected system
- 02 You want marketing that drives both new patient acquisition and repeat visit frequency
- 03 You want a partner who understands med spa economics: LTV, membership models, and treatment stacking
- 04 You want to see exactly which marketing efforts drive booked treatments, not vanity metrics
- 05 You're building a med spa brand with a long-term growth trajectory
This isn't a fit if
- 01 You're looking for the cheapest marketing option for your new med spa
- 02 You want to run Groupon-style promotions to fill your schedule
- 03 You expect to see ROI within the first 30 days
- 04 You're not ready to invest in a system. You just want a few social media posts
Get Started
Ready to see the Plastix difference?
In 20 minutes, we'll walk you through the exact process we use to grow plastic surgery and med spa practices, and what it would look like for yours.
What you'll get:
See real client websites & rankings
Actual deliverables and results from practices like yours
Custom growth assessment
Quick analysis of your current marketing gaps
Clear next steps
Whether we're a fit or not, no pressure, just clarity
100+
Projects Delivered
5.0
Google Rating
20min
Quick Call
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See what Plastix would do for your practice
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