Orthodontics Marketing
Orthodontic practices face a unique three-front war: marketing to parents of teens, marketing to adults considering clear aligners, and defending against SmileDirectClub and byte undercutting you on price. Plastix builds marketing that wins on all three fronts simultaneously.
Mail-Order Aligners vs. Your Orthodontist: An Honest Comparison
Decision-stage content · Reviewed by your doctor
Mail-order aligners cost less up front — and that's usually where the comparison ends. Here's what in-person monitoring actually changes about your result.
What DTC Aligners Can (and Can't) Treat
Mild crowding and small gaps can respond to remote aligners. Bite correction, rotations, and root movement need in-person supervision, because…
The Cost Conversation, Honestly
With insurance coverage and payment plans, supervised treatment is often closer in price than the ads suggest…
Your Orthodontics
Sponsored
Braces or Invisalign Teen? Get a straight answer — free consult, insurance checked while you're here.
yourorthodontics.com
Free Teen Consultation
18mo
Avg. Treatment Timeline
$5,800
Avg. Case Value
100+
Projects Delivered
5.0
Google Rating · 13 Reviews
The problems we solve.
If any of this sounds like your practice, it's exactly what our system was built to fix.
Your marketing speaks to one audience and alienates the other
Parents researching braces for their 13-year-old care about treatment duration, insurance coverage, and whether their kid will actually comply. Adults considering Invisalign care about discretion, social confidence, and fitting treatment into a busy schedule. One campaign with one message converts neither audience well.
DTC aligner brands are winning the comparison conversation
When a prospective patient searches "SmileDirectClub vs orthodontist" or "are mail-order aligners safe," your practice doesn't appear. DTC brands spend millions controlling this narrative. Your marketing ignores comparison queries entirely, ceding your highest-intent prospects to companies that have never examined a patient.
Your 18-month nurture gap loses ready-to-convert patients
Orthodontic treatment decisions take 3-9 months from first search to booked consultation. 30-day campaign flights can't cover that journey. A parent who researches in March but isn't ready until August will never see your practice again. They'll book with the competitor who stayed in front of them.
Smile transformations buried instead of converting
Your before-and-after photos are your single most persuasive marketing asset, yet they sit in an unoptimized gallery page that Google can't index and patients can't find. Each transformation should be a conversion-optimized case study with SEO value, social proof, and a clear path to booking a free consultation.
Two Audiences,One Connected System
2
Audiences — Parents + Adults
3-9mo
Typical Decision Timeline
Orthodontic marketing requires speaking to two fundamentally different audiences. Parents of teens prioritize effectiveness, treatment duration, cost, and insurance coverage. They're spending someone else's money on a decision their child didn't ask for. Adults considering Invisalign or clear aligners prioritize discretion, lifestyle fit, and aesthetic confidence. They're making an elective purchase for themselves.
Plastix builds separate conversion paths for each audience within one connected strategy. Parent-focused content addresses Phase I vs Phase II treatment, insurance maximization, and teen compliance tips. Adult-focused content addresses clear aligner options, treatment visibility, and before-and-after transformations. Both paths feed the same performance data, so your marketing continuously learns what converts each audience segment.
Teen Braces Marketing: Parent-targeted campaigns addressing cost, duration, compliance, and insurance coverage for traditional and ceramic braces
Adult Invisalign & Clear Aligner Campaigns: Discretion-focused content, lifestyle photography, and professional-context messaging for adult patients
DTC Competitor Defense Content: Comparison pages for SmileDirectClub vs orthodontist, mail-order aligner safety, and why in-office monitoring matters
Free Consultation Funnels: Separate landing pages and nurture sequences for parents (emphasizing value) and adults (emphasizing confidence)
The Plastix Approach
A growth system built for orthodontic practices.
Plastix builds your treatment offerings, dual-audience psychology, DTC competitive landscape, and long-cycle patient nurture into marketing that compounds. Every parent who researches now books when ready. Every adult who compares aligners sees your expertise first.
Dual-Audience Targeting (Parents + Adults)
Separate messaging, separate content, separate conversion paths for parents of teens and adult aligner patients. Each audience tracked independently with unified practice-level reporting.
Treatment Timeline Nurture
Automated 3-9 month nurture sequences that keep your practice visible from first research through consultation booking. Parents and adults receive different cadences, content, and offers matched to their decision timeline.
DTC Competitor Intelligence
Monitoring of SmileDirectClub, byte, Candid, and other DTC brands: their ad spend, messaging changes, and search positioning, feeding counter-content strategies that win the comparison conversation.
Before/After Portfolio System
Every smile transformation becomes a conversion-optimized case study page with SEO value, social sharing, and a direct path to booking a free consultation. Your gallery becomes a revenue-generating asset, not a photo dump.
"Plastix's expertise in marketing & sales has been instrumental in helping to grow my business. They have been vital contributors to the explosive growth our practice has experienced in the core services we offer. The team at Plastix is very hands-on, knowledgeable, and resourceful. They routinely go above and beyond. We consider them an extension of our own business and a key partner to our practice."
Dr. Jonathan Goss
Founder, Emergent Testing
Connected Capabilities
Everything works together.
Every capability is handled by one team that already knows your practice type.
Websites
That Convert
Built with your keyword strategy, patient psychology, and competitive positioning already embedded.
SEO
That Compounds
Rankings that climb and keep climbing, built around what your patients actually search for.
Content
That Sounds Like You
Written in your practice's voice by a team that knows aesthetic medicine. Never generic.
Paid Media
That Learns
Campaigns connected to your organic strategy, landing pages, and conversion data.
Social
That Stays Consistent
Platform-native content informed by your broader content strategy.
Strategy
That Evolves
Quarterly planning informed by real performance data and what works across the practices we grow.
Every channel makes the others stronger.
Results
The difference is measurable.
805%
Inbound Marketing ROI
"We were looking for an elite lead generation marketing agency, and Plastix more than delivered. They manage our blog, website, social media, video production, events and work directly with our sales team. We saw an immediate increase in the number of leads coming into the practice. We were able to close more surgeries as a direct result of Plastix's strategies to help our practice consultants automate many of their processes. They took the time to understand who we are as a company and have written many eBooks that showcase my work as a plastic surgeon that we are very proud to give to our patients."
Dr. Alan Larsen
Plastic Surgeon, Buckhead Plastic Surgery
400+
New Leads Monthly
"Plastix far exceeds expectations in performance. They are dedicated to the success of our business and are extremely knowledgeable in business operations and marketing expertise, which makes them excellent consultants. The team at Plastix has taken our internet presence and quality of leads to the next level. I cannot recommend Plastix enough!"
Courtney Rodriguez
Owner, LUX Med Spa
1,000%
Website Traffic Growth
"We worked with Plastix to establish a new website design and implement an SEO strategy. The Plastix team helped us increase our organic search traffic and use marketing automation to make our lives easier. The eBooks and blogs they created for our practice were beautifully designed and professionally written. For any practice looking for a dependable, knowledgeable & trustworthy marketing agency, we recommend Plastix."
Christina Zubowicz
Practice Owner, Zubowicz Plastic Surgery
3.5x
Avg. ROI
"Plastix is fantastic at what they do. Plastix built our website and has managed our marketing for many years. The team is very knowledgeable in many areas, from web design to content to SEO. They are always very professional and a pleasure to work with, and I highly recommend Plastix."
Robbie Spence
Owner, Slim Studio Atlanta
500K+
Monthly Impressions
"The team at Plastix has been easy to communicate with, provides consistent reporting and transparency on projects. They also have great suggestions and recommendations on improving office marketing to help with patient retention, memberships, automation of emails, and treatment tracking. Plastix has allowed my front desk and staff to focus on other things by improving our practice flow and scheduling."
Kimberlee Smith FNP-C
Owner, Coastal Aesthetics
4,000+
New Patient Leads
"Plastix's expertise in marketing & sales has been instrumental in helping to grow my business. They have been vital contributors to the explosive growth our practice has experienced in the core services we offer. The team at Plastix is very hands-on, knowledgeable, and resourceful. They routinely go above and beyond. We consider them an extension of our own business and a key partner to our practice."
Dr. Jonathan Goss
Founder, Emergent Testing
805%
Inbound Marketing ROI
400+
New Leads Every Month
1,000%
Increase in Website Traffic
500K+
Monthly Search Impressions
Approach
Built for orthodontic practices. Exclusively.
This is a fit if
- 01 You're an orthodontist who needs marketing that speaks to both parents of teens and adult aligner patients without diluting either message
- 02 You're losing consultations to SmileDirectClub and DTC aligners and need a content strategy that wins the comparison conversation
- 03 You understand that orthodontic patients take 3-9 months to decide and want nurture infrastructure that stays in front of them
- 04 You want your before-and-after portfolio to generate SEO traffic and consultation bookings, not just sit in a gallery
- 05 You're building a multi-location or high-volume practice with $5K+ average case values
This isn't a fit if
- 01 You compete primarily on being the cheapest orthodontist in your market
- 02 You only treat teens and have no interest in adult aligner patients
- 03 You want a 90-day campaign, not an ongoing growth system
- 04 You're not willing to invest in DTC comparison content because you think it legitimizes the competition
Get Started
Ready to see the Plastix difference?
In 20 minutes, we'll walk you through the exact process we use to grow plastic surgery and med spa practices, and what it would look like for yours.
What you'll get:
See real client websites & rankings
Actual deliverables and results from practices like yours
Custom growth assessment
Quick analysis of your current marketing gaps
Clear next steps
Whether we're a fit or not, no pressure, just clarity
100+
Projects Delivered
5.0
Google Rating
20min
Quick Call
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