Google Ads & Paid Search for Aesthetic Practices
SEO is what we do on your website. SEM is everything else we do off your website to increase search visibility: ads, backlinks, directory listings, and press releases. All connected.
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Paid search without attribution is just spend.
Knowing your cost-per-click but not your cost-per-patient. Ad spend that isn't connected to your organic rankings, landing pages, or actual consultation data.
Paid and organic strategies fight each other
You're bidding on keywords you already rank #1 for. Nobody checked.
Vanity metrics, zero attribution
You know your cost-per-click but not your cost-per-consultation. The metrics that matter aren't tracked.
Same campaigns running for years
Nobody remembers why this campaign was created or if it ever worked. But it's still spending $3K/month.
Landing pages that don't convert
Ad traffic lands on your homepage. Not a procedure-specific page built for conversion.
Implement PowerfulSEM Strategies
What is the difference between SEO and SEM? It's simple. SEO is what we do to optimize your website to increase its position in organic search rankings. SEM is everything else we do outside of your website to increase position in the search engines.
SEM strategies we deploy include digital advertising, guest posting for backlinks, directory listings for local businesses, and others. SEM is one of the ways we can start making a faster impact on your search engine rankings as part of the Plastix Growth Plan.
Digital advertising (Google Ads, Facebook Ads, geo-targeted display)
Guest posting for high-quality backlinks
Local directory listings and citations
Press releases for brand visibility and authority links
Digital AdvertisingFor Fast Impact
While we are the biggest proponents of SEO, we understand that practices may need results faster. This is where digital advertising comes into play. Whether we are running Google Ads, Facebook Ads, or other geo-targeted display advertising, our goal is to help get more qualified visitors to your website now.
We typically recommend digital advertising to relatively new practices or small practices at the beginning of a Plastix Growth Plan to help fill the gap while we build up your traffic and visibility organically with SEO.
High Domain AuthorityBacklinks
Backlinking is still one of the most important ranking factors for Google Search. Positive backlinks from high-domain authorities like Wall Street Journal or your local newspaper play an important role in your website's visibility.
We know for a fact that websites with thousands of positive backlinks are going to have more traffic and a higher average search position. We utilize local directory services, press releases, and promotional content to get more quality backlinks for your practice website.
The Plastix Approach
Paid media that learns. Not paid media that burns.
Campaigns built alongside your organic strategy, landing pages, and full-funnel conversion data. We keep a running record of what worked and what didn't, so every quarter spends smarter than the last.
Organic-Informed Bidding
Paid strategy adjusts based on your organic rankings. Stop bidding on keywords where you already dominate.
Full-Funnel Attribution
Track from click to consultation to booked procedure. Know exactly which campaigns drive real revenue.
Connected Landing Pages
Procedure-specific pages built for conversion. Connected to your brand, content strategy, and patient psychology.
Institutional Campaign Memory
We document every campaign: what worked, what failed, and why. Year two spends smarter than year one.
"The combination of SEO and SEM gave us immediate results while building long-term organic visibility. Plastix connected our paid campaigns, backlink strategy, and directory listings into one cohesive approach. Our search presence grew faster than we expected."
Robbie Spence
Slim Studio Atlanta
Results
The difference is measurable.
805%
Inbound Marketing ROI
"We were looking for an elite lead generation marketing agency, and Plastix more than delivered. They manage our blog, website, social media, video production, events and work directly with our sales team. We saw an immediate increase in the number of leads coming into the practice. We were able to close more surgeries as a direct result of Plastix's strategies to help our practice consultants automate many of their processes. They took the time to understand who we are as a company and have written many eBooks that showcase my work as a plastic surgeon that we are very proud to give to our patients."
Dr. Alan Larsen
Plastic Surgeon, Buckhead Plastic Surgery
400+
New Leads Monthly
"Plastix far exceeds expectations in performance. They are dedicated to the success of our business and are extremely knowledgeable in business operations and marketing expertise, which makes them excellent consultants. The team at Plastix has taken our internet presence and quality of leads to the next level. I cannot recommend Plastix enough!"
Courtney Rodriguez
Owner, LUX Med Spa
1,000%
Website Traffic Growth
"We worked with Plastix to establish a new website design and implement an SEO strategy. The Plastix team helped us increase our organic search traffic and use marketing automation to make our lives easier. The eBooks and blogs they created for our practice were beautifully designed and professionally written. For any practice looking for a dependable, knowledgeable & trustworthy marketing agency, we recommend Plastix."
Christina Zubowicz
Practice Owner, Zubowicz Plastic Surgery
3.5x
Avg. ROI
"Plastix is fantastic at what they do. Plastix built our website and has managed our marketing for many years. The team is very knowledgeable in many areas, from web design to content to SEO. They are always very professional and a pleasure to work with, and I highly recommend Plastix."
Robbie Spence
Owner, Slim Studio Atlanta
500K+
Monthly Impressions
"The team at Plastix has been easy to communicate with, provides consistent reporting and transparency on projects. They also have great suggestions and recommendations on improving office marketing to help with patient retention, memberships, automation of emails, and treatment tracking. Plastix has allowed my front desk and staff to focus on other things by improving our practice flow and scheduling."
Kimberlee Smith FNP-C
Owner, Coastal Aesthetics
4,000+
New Patient Leads
"Plastix's expertise in marketing & sales has been instrumental in helping to grow my business. They have been vital contributors to the explosive growth our practice has experienced in the core services we offer. The team at Plastix is very hands-on, knowledgeable, and resourceful. They routinely go above and beyond. We consider them an extension of our own business and a key partner to our practice."
Dr. Jonathan Goss
Founder, Emergent Testing
805%
Inbound Marketing ROI
400+
New Leads Every Month
1,000%
Increase in Website Traffic
500K+
Monthly Search Impressions
Related Services
Everything works together.
No service we run operates in isolation. Each one feeds the others, so every month of work builds on the last.
Websites
That Convert
Built with your keyword strategy, patient psychology, and competitive positioning already embedded.
SEO
That Compounds
Rankings that climb and keep climbing, built around what your patients actually search for.
Content
That Sounds Like You
Written in your practice's voice by a team that knows aesthetic medicine. Never generic.
Paid Media
That Learns
Campaigns connected to your organic strategy, landing pages, and conversion data.
Social
That Stays Consistent
Platform-native content informed by your broader content strategy.
Strategy
That Evolves
Quarterly planning informed by real performance data and what works across the practices we grow.
Every channel makes the others stronger.
Get Started
Ready to see the Plastix difference?
In 20 minutes, we'll walk you through the exact process we use to grow plastic surgery and med spa practices, and what it would look like for yours.
What you'll get:
See real client websites & rankings
Actual deliverables and results from practices like yours
Custom growth assessment
Quick analysis of your current marketing gaps
Clear next steps
Whether we're a fit or not, no pressure, just clarity
100+
Projects Delivered
5.0
Google Rating
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