Invisalign Marketing
Invisalign marketing has a hard problem at its core: you're selling a $3K-$8K professional treatment to two completely different audiences while DTC brands spend millions convincing both that $2,000 mail-order aligners are just as good. Plastix builds the dual-audience marketing that wins the parent conversation and the adult conversation simultaneously, and turns your smile gallery into your highest-converting asset.
Campaign A — Parents of Teens
Invisalign Teen, without the nagging.
Built-in wear indicators, insurance guidance, and payment plans — a straighter smile before graduation.
Free Teen ConsultCampaign B — Working Adults
Straighten your teeth. Skip the braces.
Nearly invisible aligners with a digital preview of your finished smile — most cases done in 12-18 months.
See Your New SmileInvisalign vs. Mail-Order Aligners: What Patients Should Know
An orthodontist's honest comparison of supervised Invisalign treatment and DTC aligners — candidacy, cost, and safety.
$3K-$8K
Avg. Case Value
2
Distinct Audiences (Parents + Adults)
42%
Adults Interested in Clear Aligners
12-18mo
Treatment Timeline
The problems we solve.
If any of this sounds like your practice, it's exactly what our system was built to fix.
DTC aligners are stealing your consultations at the search level
When a potential patient searches "clear aligners cost" or "straighten teeth without braces," SmileDirectClub, byte, and Candid own the first page. These brands spend $200M+ annually on advertising. Your Invisalign practice doesn't even appear in the comparison conversation, so patients choose the $2,000 mail-order option before they ever learn what a $5,000 professionally supervised treatment actually delivers.
One message for two audiences that decide completely differently
A parent researching Invisalign Teen cares about treatment compliance, insurance coverage, and whether their 14-year-old will actually wear the trays. An adult considering Invisalign cares about discretion at work, timeline predictability, and whether digital smile previews are accurate. One campaign with one landing page for both converts neither, and the conversion data is mediocre for a reason.
Your smile gallery is a photo dump, not a conversion engine
Before-and-after photos are the single most persuasive asset in Invisalign marketing -78% of patients cite smile galleries as a primary factor in choosing a provider. But your gallery is an unoptimized grid of images with no case context, no search visibility, no filtering by case type, and no conversion path. Your best marketing asset generates zero organic traffic and minimal consultation bookings.
You're leaving Invisalign co-op dollars on the table
Invisalign offers co-op marketing programs that subsidize advertising for qualified providers. Most practices either don't know these programs exist, don't meet the requirements, or don't know how to maximize co-op funding. You're paying full price for marketing that Align Technology would partially fund if your campaigns met their specifications.
Two Audiences,Two Conversion Paths
42%
of Adults Interested in Aligners
$3K-$8K
Case Value Range
Parents and adults arrive at Invisalign through completely different search patterns, evaluate providers using different criteria, and convert through different triggers. Parents search "Invisalign for teens cost," "Invisalign vs braces for teenagers," and "does insurance cover Invisalign." Adults search "clear aligners for adults," "Invisalign before and after," and "how long does Invisalign take." Sending both audiences to the same page is marketing malpractice.
Plastix builds parallel conversion funnels: parent-facing campaigns with cost transparency, insurance guidance, and compliance features; adult-facing campaigns with discretion messaging, smile preview technology, and lifestyle-fit positioning. Both funnels feed the same performance data, so your marketing continuously learns what converts each segment without cross-contaminating the messaging.
Parent-Focused Campaigns: Insurance coverage guidance, teen compliance features (blue dots, wear indicators), treatment duration content, and cost comparison with traditional braces
Adult-Focused Campaigns: Professional discretion messaging, digital smile previews, lifestyle photography showing real patients at work and social events, and financing options
DTC Counter-Positioning: Comparison content for SmileDirectClub vs Invisalign, mail-order aligner risks, and why professional monitoring matters for complex cases
Digital Smile Preview Funnels -"See Your New Smile" landing pages using Invisalign's ClinCheck visualization as a lead generation tool that converts curiosity into booked consultations
Smile Galleriesas Revenue Engines
Your before-and-after gallery shouldn't be a static page buried three clicks deep in your website. Each case should be a conversion-optimized, SEO-indexed case study with treatment details, timeline, patient demographics, and a direct path to booking a consultation. A crowding case appeals to different patients than a spacing case, and your gallery should let prospective patients find cases that look like their own teeth.
Plastix transforms your smile gallery from a photo dump into a searchable, filterable, SEO-generating portfolio. Each case gets its own page with structured data, alt text optimized for image search, and case-type tagging. Patients searching "Invisalign for overbite before and after" find your specific overbite cases, not a generic gallery page that doesn't rank for anything.
The Plastix Approach
A growth system built for Invisalign practices.
Plastix builds your case mix, dual-audience psychology, DTC competitive landscape, co-op program requirements, and smile gallery assets into a growth strategy that compounds. Both audiences receive perfectly targeted messaging. DTC brands lose the comparison. Your gallery generates traffic and consultations. Co-op dollars reduce your marketing cost.
Dual-Audience Campaign Engine
Separate targeting, messaging, landing pages, and nurture sequences for parents of teens and adult aligner patients. Each audience tracked independently with conversion data mapped to case type and case value.
DTC Brand Counter-Positioning
Monitoring of SmileDirectClub, byte, and Candid pricing, messaging, and search rankings, feeding comparison content that positions your Invisalign practice as the supervised, safer, more effective option for anything beyond mild alignment.
Smile Gallery Conversion System
Each before-and-after case becomes an SEO-optimized, conversion-tracked case study page. Filterable by case type (crowding, spacing, overbite, underbite), searchable by Google Image search, and connected to consultation booking with zero friction.
Invisalign Co-Op Integration
Campaign structures designed to meet Invisalign's co-op marketing program requirements. Ad specifications, reporting formats, and brand compliance built into your campaigns from day one, maximizing the co-op funding you're currently leaving on the table.
"Plastix's expertise in marketing & sales has been instrumental in helping to grow my business. They have been vital contributors to the explosive growth our practice has experienced in the core services we offer. The team at Plastix is very hands-on, knowledgeable, and resourceful. They routinely go above and beyond. We consider them an extension of our own business and a key partner to our practice."
Dr. Jonathan Goss
Founder, Emergent Testing
Connected Capabilities
Everything works together.
Every capability is handled by one team that already knows your practice type.
Websites
That Convert
Built with your keyword strategy, patient psychology, and competitive positioning already embedded.
SEO
That Compounds
Rankings that climb and keep climbing, built around what your patients actually search for.
Content
That Sounds Like You
Written in your practice's voice by a team that knows aesthetic medicine. Never generic.
Paid Media
That Learns
Campaigns connected to your organic strategy, landing pages, and conversion data.
Social
That Stays Consistent
Platform-native content informed by your broader content strategy.
Strategy
That Evolves
Quarterly planning informed by real performance data and what works across the practices we grow.
Every channel makes the others stronger.
Results
The difference is measurable.
805%
Inbound Marketing ROI
"We were looking for an elite lead generation marketing agency, and Plastix more than delivered. They manage our blog, website, social media, video production, events and work directly with our sales team. We saw an immediate increase in the number of leads coming into the practice. We were able to close more surgeries as a direct result of Plastix's strategies to help our practice consultants automate many of their processes. They took the time to understand who we are as a company and have written many eBooks that showcase my work as a plastic surgeon that we are very proud to give to our patients."
Dr. Alan Larsen
Plastic Surgeon, Buckhead Plastic Surgery
400+
New Leads Monthly
"Plastix far exceeds expectations in performance. They are dedicated to the success of our business and are extremely knowledgeable in business operations and marketing expertise, which makes them excellent consultants. The team at Plastix has taken our internet presence and quality of leads to the next level. I cannot recommend Plastix enough!"
Courtney Rodriguez
Owner, LUX Med Spa
1,000%
Website Traffic Growth
"We worked with Plastix to establish a new website design and implement an SEO strategy. The Plastix team helped us increase our organic search traffic and use marketing automation to make our lives easier. The eBooks and blogs they created for our practice were beautifully designed and professionally written. For any practice looking for a dependable, knowledgeable & trustworthy marketing agency, we recommend Plastix."
Christina Zubowicz
Practice Owner, Zubowicz Plastic Surgery
3.5x
Avg. ROI
"Plastix is fantastic at what they do. Plastix built our website and has managed our marketing for many years. The team is very knowledgeable in many areas, from web design to content to SEO. They are always very professional and a pleasure to work with, and I highly recommend Plastix."
Robbie Spence
Owner, Slim Studio Atlanta
500K+
Monthly Impressions
"The team at Plastix has been easy to communicate with, provides consistent reporting and transparency on projects. They also have great suggestions and recommendations on improving office marketing to help with patient retention, memberships, automation of emails, and treatment tracking. Plastix has allowed my front desk and staff to focus on other things by improving our practice flow and scheduling."
Kimberlee Smith FNP-C
Owner, Coastal Aesthetics
4,000+
New Patient Leads
"Plastix's expertise in marketing & sales has been instrumental in helping to grow my business. They have been vital contributors to the explosive growth our practice has experienced in the core services we offer. The team at Plastix is very hands-on, knowledgeable, and resourceful. They routinely go above and beyond. We consider them an extension of our own business and a key partner to our practice."
Dr. Jonathan Goss
Founder, Emergent Testing
805%
Inbound Marketing ROI
400+
New Leads Every Month
1,000%
Increase in Website Traffic
500K+
Monthly Search Impressions
Approach
Built for orthodontic practices. Exclusively.
This is a fit if
- 01 You're an Invisalign provider losing consultations to DTC aligner brands and need comparison content that recaptures those patients
- 02 You market to both parents of teens and adult patients but struggle to convert both with one campaign
- 03 You have hundreds of before-and-after cases but your gallery generates no organic traffic or consultation bookings
- 04 You qualify for Invisalign co-op marketing funds and want a partner who knows how to access them
- 05 Your average case value is $4K+ and you want marketing ROI measured in cases started, not clicks
This isn't a fit if
- 01 You offer clear aligners as a minor add-on and don't want dedicated marketing for them
- 02 You're not willing to create comparison content that mentions DTC aligner brands by name
- 03 You expect full patient pipelines from Invisalign marketing within 60 days
- 04 You compete primarily on being the cheapest Invisalign provider in your market
Get Started
Ready to see the Plastix difference?
In 20 minutes, we'll walk you through the exact process we use to grow plastic surgery and med spa practices, and what it would look like for yours.
What you'll get:
See real client websites & rankings
Actual deliverables and results from practices like yours
Custom growth assessment
Quick analysis of your current marketing gaps
Clear next steps
Whether we're a fit or not, no pressure, just clarity
100+
Projects Delivered
5.0
Google Rating
20min
Quick Call
Schedule Your 20-Minute Consultation
See what Plastix would do for your practice
You're all set!
Check your email to confirm your consultation time.
We'll send you a calendar invite shortly.