Med Spa

Content Marketing

Med spa patients want to understand treatments before they book. They research recovery times, compare options, and look for expertise signals. Plastix creates content that answers their questions authoritatively because we take the time to learn your treatments, your brand, and your ideal patients — and never make you re-explain them.

M
yourmedspa.com/blog
Published

Injectables · 6 min read

The Ultimate Guide to Lip Filler Aftercare

Lip filler aftercare starts the moment you leave your appointment. What you do in the first 48 hours — icing, sleeping position, what to skip at the gym — shapes how your results settle.

The First 24 Hours: What's Normal

Swelling and light bruising are expected — lips typically look their fullest on day two before settling. Ice in short intervals, skip strenuous exercise, and…

When to Call Your Injector

Most side effects resolve on their own, but there are a few signs worth a same-day call to your provider…

SEO Content — Written in Your Voice

Content Calendar

April

Lip Filler Aftercare Guide

Apr 2 · Blog

Published

Microneedling vs. Chemical Peels

Apr 9 · Blog

Published

Is Tox Right for Your 30s?

Apr 16 · Blog + Email

In review

Laser Hair Removal FAQ

Apr 23 · Blog

Scheduled
Content Marketing — Calendar

4x

Content Output

280%

Organic Traffic Growth

100%

Treatment-Accurate

2x

Consultation Conversion

The Problem

The problems we solve.

If any of this sounds like your practice, it's exactly what our system was built to fix.

01

Treatment content that's medically vague or incorrect

Your content describes CoolSculpting as "freezing away fat" without explaining cryolipolysis, candidacy criteria, or realistic expectations. Patients arrive misinformed. Your staff wastes consultation time correcting misconceptions.

02

Blog posts that nobody finds

Four blog posts per month because that's the package - topics chosen from a generic editorial calendar, not keyword research. The posts rank for nothing and drive zero traffic.

03

Content that doesn't match your brand voice

Your med spa has a premium, clinical positioning. Your blog content reads like a wellness magazine. The disconnect between your in-person experience and your online content confuses potential patients.

04

No content strategy for the patient journey

Patients move from awareness to consideration to decision. Your content only addresses awareness -"What is microneedling?", but never guides patients toward booking at your specific practice.

The Plastix Approach

Content that converts patients. Not content that fills a calendar.

Every piece of content serves a purpose: drive organic rankings, educate prospective patients, and guide them toward booking. Because we learn your treatments at a clinical level, content is always accurate and always on-brand.

01

Permanent Treatment Knowledge

Your treatment menu, protocols, pricing, candidacy criteria, and recovery timelines — learned once, documented, and kept current. Every piece of content starts from clinical accuracy.

02

SEO-Driven Topic Selection

Content topics selected by keyword opportunity, search volume, and competitive gap analysis. Every blog post targets a specific ranking goal that supports your treatment pages.

03

Patient Journey Mapping

Content mapped to awareness, consideration, and decision stages. Patients are guided from "What is this treatment?" to "Why should I book at your practice?"

04

Performance Feedback Loop

Published content feeds ranking and engagement data into next month's plan. Topics that drive consultations get expanded. Topics that don't get replaced with better opportunities.

"We worked with Plastix to establish a new website design and implement an SEO strategy. The Plastix team helped us increase our organic search traffic and use marketing automation to make our lives easier. The eBooks and blogs they created for our practice were beautifully designed and professionally written. For any practice looking for a dependable, knowledgeable & trustworthy marketing agency, we recommend Plastix."

Christina Zubowicz

Practice Owner, Zubowicz Plastic Surgery

Connected Capabilities

Everything works together.

Every capability is handled by one team that already knows your practice type.

01

Websites

That Convert

Built with your keyword strategy, patient psychology, and competitive positioning already embedded.

02

SEO

That Compounds

Rankings that climb and keep climbing, built around what your patients actually search for.

03

Content

That Sounds Like You

Written in your practice's voice by a team that knows aesthetic medicine. Never generic.

04

Paid Media

That Learns

Campaigns connected to your organic strategy, landing pages, and conversion data.

05

Social

That Stays Consistent

Platform-native content informed by your broader content strategy.

06

Strategy

That Evolves

Quarterly planning informed by real performance data and what works across the practices we grow.

Every channel makes the others stronger.

Brand SEO Content Campaigns Strategy

Results

The difference is measurable.

805%

Inbound Marketing ROI

"We were looking for an elite lead generation marketing agency, and Plastix more than delivered. They manage our blog, website, social media, video production, events and work directly with our sales team. We saw an immediate increase in the number of leads coming into the practice. We were able to close more surgeries as a direct result of Plastix's strategies to help our practice consultants automate many of their processes. They took the time to understand who we are as a company and have written many eBooks that showcase my work as a plastic surgeon that we are very proud to give to our patients."

Dr. Alan Larsen

Plastic Surgeon, Buckhead Plastic Surgery

400+

New Leads Monthly

"Plastix far exceeds expectations in performance. They are dedicated to the success of our business and are extremely knowledgeable in business operations and marketing expertise, which makes them excellent consultants. The team at Plastix has taken our internet presence and quality of leads to the next level. I cannot recommend Plastix enough!"

Courtney Rodriguez

Owner, LUX Med Spa

1,000%

Website Traffic Growth

"We worked with Plastix to establish a new website design and implement an SEO strategy. The Plastix team helped us increase our organic search traffic and use marketing automation to make our lives easier. The eBooks and blogs they created for our practice were beautifully designed and professionally written. For any practice looking for a dependable, knowledgeable & trustworthy marketing agency, we recommend Plastix."

Christina Zubowicz

Practice Owner, Zubowicz Plastic Surgery

3.5x

Avg. ROI

"Plastix is fantastic at what they do. Plastix built our website and has managed our marketing for many years. The team is very knowledgeable in many areas, from web design to content to SEO. They are always very professional and a pleasure to work with, and I highly recommend Plastix."

Robbie Spence

Owner, Slim Studio Atlanta

500K+

Monthly Impressions

"The team at Plastix has been easy to communicate with, provides consistent reporting and transparency on projects. They also have great suggestions and recommendations on improving office marketing to help with patient retention, memberships, automation of emails, and treatment tracking. Plastix has allowed my front desk and staff to focus on other things by improving our practice flow and scheduling."

Kimberlee Smith FNP-C

Owner, Coastal Aesthetics

4,000+

New Patient Leads

"Plastix's expertise in marketing & sales has been instrumental in helping to grow my business. They have been vital contributors to the explosive growth our practice has experienced in the core services we offer. The team at Plastix is very hands-on, knowledgeable, and resourceful. They routinely go above and beyond. We consider them an extension of our own business and a key partner to our practice."

Dr. Jonathan Goss

Founder, Emergent Testing

805%

Inbound Marketing ROI

400+

New Leads Every Month

1,000%

Increase in Website Traffic

500K+

Monthly Search Impressions

Approach

Built for med spas. Exclusively.

This is a fit if

  • 01 You want treatment content that's clinically accurate and positions your med spa as an authority
  • 02 You're tired of generic blog posts that could belong to any med spa in the country
  • 03 You want every piece of content connected to your SEO strategy and driving measurable results
  • 04 You're ready to invest in a content library that compounds in value over time
  • 05 You want a team that retains your treatment knowledge so no one ever starts from scratch

This isn't a fit if

  • 01 You're looking for the cheapest content writing service available
  • 02 You want to approve every topic and outline before any writing begins
  • 03 You expect a single blog post to generate immediate bookings
  • 04 You're not willing to invest time in the initial treatment knowledge transfer

Get Started

Ready to see the Plastix difference?

In 20 minutes, we'll walk you through the exact process we use to grow plastic surgery and med spa practices, and what it would look like for yours.

What you'll get:

See real client websites & rankings

Actual deliverables and results from practices like yours

Custom growth assessment

Quick analysis of your current marketing gaps

Clear next steps

Whether we're a fit or not, no pressure, just clarity

100+

Projects Delivered

5.0

Google Rating

20min

Quick Call

Schedule Your 20-Minute Consultation

See what Plastix would do for your practice

By submitting, you agree to receive communications from Plastix. No spam, ever.