Body+Beauty Lab — Med Spa Website Design

Body+Beauty Lab is a multi-location med spa with a genuinely editorial brand — a didone logotype that would sit comfortably on a fashion masthead — and a deep catalog of injectables, skin, and body treatments across Radnor, Philadelphia, and Palm Beach. The website had to carry that fashion-magazine sensibility while keeping a large service architecture organized and bookable.

The design pairs a deep navy-charcoal canvas with silvery grays, ultra-light all-caps sans headlines, and a full-screen video hero. Treatments live in a clean three-level architecture — services, category, treatment — so a page like Botox sits logically under injectables without burying it.

The homepage goes beyond brochure content: an AI injectable simulator section invites visitors to preview results, and a dedicated band introduces the practice’s Integrative Health division, extending the brand from aesthetics into whole-person care.

Over the roughly five months of tracked reporting from February to July 2026, the site recorded 16,172 organic Google clicks on 1.79 million search impressions, held 121 keywords in Google’s top 10 (average position 7.8), and the practice’s Google Business Profile logged 1,448 phone calls. These are sustained-volume figures from Plastix OS reporting for that window — not growth claims — and they show a large, consistently visible local search footprint feeding the booking funnel.