Laguna Aesthetics — Med Spa Website Design
A coastal med spa website that opens on an aerial of Laguna Beach surf — place as brand.
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The Challenge
Laguna Aesthetics carries its home in its name, and the design brief followed from that: make the website unmistakably of Laguna Beach. The site needed to trade on place — coastline, light, calm — while staying a working med spa site with a clear consultation funnel.
Our Solution
The homepage opens on aerial footage of Laguna surf breaking over sand — the single strongest hero in this portfolio set — with the serif headline "Redefine Beauty with Laguna Aesthetics" set directly over the water. The palette takes its cues from the same frame: white, seafoam, and slate blue, with the wave-mark logo tying it together.
Navigation is deliberately minimal — Services, About, Reviews, Contact — and treatment pages like Dermal Fillers keep the same light coastal system.
The Results
Request Consultation appears twice before the fold — header and hero — Explore Treatments offers the browse path, and the page closes on a consultation form under "Ready to Begin Your Transformation?", with a newsletter signup in the footer for the not-yet-ready.
Services Used
See our approach to website design for aesthetic practices and our work in medical spa marketing.
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