The Aesthetic Edit — Med Spa Website Design
An editorial cream-black-and-gold website for a curated Austin med spa, with a service-guide lead magnet.
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The Challenge
The Aesthetic Edit’s name promises curation — an edited, boutique take on the med spa — and the website had to look the part: more fashion editorial than clinic brochure, while still doing the unglamorous work of booking Austin patients and capturing the ones not ready to book.
Our Solution
The homepage is a split editorial spread: an oversized display-serif headline — "Expertly Curated for Natural Results" — on cream at left, a clean beauty portrait at right, under a black masthead bar with the TAE logotype lockup. Gold accents carry through buttons and the Beauty Savings promo bar.
Treatment pages like Botox hold the same restraint, patient reviews and gallery sit in the top navigation, and Cherry financing is presented for bigger treatment plans.
The Results
The funnel’s signature piece is a true lead magnet: the TAE Service Guide popup, an ebook-style download that captures research-stage visitors long before they’d book. Schedule Consultation and Book Online run side by side in the header and hero, with a text-us widget for everything in between.
Services Used
See our approach to website design for aesthetic practices and our work in medical spa marketing.
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